About Jewels with Flair

My story: from market to online jewelery label

Jewelry that makes you happy

If the earrings you're looking for just aren't there, what do you do? Erlinde Kramer knows the solution: then you start your own jewelry line! In 2012, the Dutch jewelery brand Jewels with Flair saw the light of day. The light, cheerful designs she didn't find in the shop now fill her sunny studio. It makes you happy. And because you are often looking for a set, there are of course also bracelets and necklaces in addition to earrings .

Each piece of jewelry is unique

Erlinde does not like mass production. Because let's face it: isn't it much more fun if you have something special? Earrings that are never the same as those of your neighbor or best friend… 'All jewelry from the Jewels with Flair jewelry line is unique,' says Erlinde. I only use natural and sustainable materials: gemstones, freshwater pearls and Swarovski Elements stones. In addition, you can choose sustainable sterling silver, gold-plated sterling silver or stainless steel.

Passion for shape and color

Erlinde Kramer works from her feeling. Beautiful shapes and colors are her passion. She makes what she
finds itself beautiful and keeps an eye on what its customers want. 'The Maxima earrings are whole
popular. They immediately give a chic look. Make your outfit glamorous.' She goes for it herself
shine. 'The Maxima earrings come in different designs, again with matching ones
bracelets and necklaces if you like.'

Creative ideas

Looking around Erlinde's studio, it becomes clear that there are still plenty of creative ideas. From time to time something is added to the range. Because a new season or a new outfit asks for something nice to decorate yourself or a loved one... Erlinde already has her camera at the ready to take a picture of her latest creation. She also does that herself, because your creative work comes into its own best if you capture it in a photo with the same passion.

Sieraden van een edelsmid / goudsmid


To develop further, Erlinde has followed a goldsmith course. Her development on this point is still in full swing, so you see more and more jewelry that you really won't find anywhere else.

Especially for you

Choosing a piece of jewelry is quite a festive moment. What is your favorite color? What suits you? What goes well with your new outfit? Or: which piece of jewelry is the most beautiful gift for someone you love? Erlinde designs and makes all jewelry herself. Do you have a wish, a dream, an idea? Do you want a completely different length for your Maxima earrings, or do you want ear clips , do you want a special stone or a special design? Erlinde is happy to talk to you about the possibilities. Making something beautiful that makes you feel good, that's what she likes to do. Whether you order earrings, a necklace, a bracelet or a jewelry set , your jewelry will be festively wrapped. Because let's face it: jewelry is always a gift, for yourself or for your loved one. Within the Netherlands, your package will be shipped for free from €50.

Fancy something new?

Stroll around in the Jewels with Flair webshop. And do you want to know more or order something special? Please contact Erlinde.
Curious how the jewelry is made? Then take a look at the workshop of Jewels with Flair!

Jewels with Flair in the media

Erlinde 's passion for designing beautiful jewelery has not gone unnoticed in the media . You have already seen the jewelry from Jewels with Flair in the magazines Beau Monde, Party, Vorsten, Royals, Glossy and Girlfriend. Various fashion websites & blogs have also paid attention to Jewels with Flair. In addition, Erlinde designed 'Maxima earrings' as a welcome gift for the magazine Royals and earrings could be ordered via the Court selection of Vorsten magazine.

Web Shop Approval

The Jewels with Flair webshop is affiliated with Webwinkelkeur. This ensures that all rules that web shops must comply with are complied with. The webshop has also been checked for compliance with the privacy law by Bergman legal advice.